Melanoma Research Foundation

My goal was for at least one graphic ad to illustrate attention for all skin types. What first entices viewers are the edge-to-edge graphic stripes of the umbrella, which lures the viewer right to the copy. The eye inherently reads the message downward leaving one aware of the different skin color of each person at the bottom.

With a calligraphy style inspired by renowned Master Penman, Michael Kecseg, using a pointed calligraphy nib achieves the thick and thins at the stems, ascenders and descenders. The strokes appear elongated almost mimicking an hourglass shape.

One every two, the perfect hashtag to add to this magazine spread.

The sailboat illustration positioned and cropped off the page appears simple, yet impactful, utilizing every bit of real estate on the page. Set at an angle, visually suggests the boat sailing on water with wind blowing in the sunburned woman’s hair.

Melanoma is the most common form of cancer for young men and women ages 25-29 years-old. Melanoma is the leading cause of cancer death in women 25-30 years-old and the second leading cause of cancer death in women 30-35 years-old. Each illustration design required focus on that target audience.

A unique perspective for a poster advertisement positioning the viewer into the setting as a sunbather looking upward to the sun underneath the sun umbrella.

With primary pigments across a variety of advertisements set on or near the water, the desire was a graphic, recognizable and vivid campaign.

The primary color palette offers an illustrated, bright, eye catching and colorful canvas paired with the MRF newest, most recent, logo.